We’re excited to share that Smart Giving Widgets are officially live! Smart Giving Suite partners now have the option to embed widgets for a seamless giving experience directly on your site with just a few lines of code. The widgets keep donors on your page, boost trust, improve tracking, and make giving effortless. FreeWill’s nonprofit partner, Susan G. Komen, recently received a $34.4K crypto gift through the Smart Giving Widget – a powerful example of how the tool can drive meaningful results right from your website.

The widget instructions are already available in the Partner Portal under Customizations. Need help? Check out our Help Center guide, review this 3-minute explainer video, or reach out to our support team at partnersupport@freewill.com directly.

Not a Smart Giving Suite partner yet but interested in learning more about how to raise more non-cash gifts? Book time with your Account Manager here.

Starting this summer, you now have visibility into users who complete an estate plan through your organization’s FreeWill link, and agree to share their information — even without making a gift. Watch the 3-minute explainer video or visit the Partner Resource Hub for tips on how to engage these supporters and unlock new stewardship opportunities.

Please note: This data will be available going forward only. To protect donor privacy, we’re unable to backfill past users. You’ll begin seeing this data in your Portal starting Summer 2025.

Our trusty writing assistant is now powered by GPT-4o — delivering sharper, more on-brand drafts with less editing needed.

What’s new:

Wait, you can enter data only you know into the Partner Portal? That’s right! If you’d like to:

The newly-redesigned and reorganized Partner Resource Hub makes key FreeWill resources easier to find. Plus, some exciting new resources are on the way! Give it a quick look today. Log in to the Portal and click “Partner Resource Hub” in the left navigation. Your FreeWill Strategist would love to hear what you think!

We’ve made Single Sign-On (SSO) available in Partner Portal to enhance security and streamline access for our partners. SSO allows users to log in with one set of credentials across platforms. As of June 2025, FreeWill supports SSO for Google Cloud Identity, and Okta. To learn more, watch our 3-minute explainer video or check out the Help Center guide. Then reach out to partnersupport@freewill.com directly to have SSO enabled. Note: Partners typically need to engage IT support at their organization to set up SSO.

This September, we’re updating the will-creation tool download page to give your donors and supporters clearer next steps for finalizing their will. Our goal is to make the process as simple and user-friendly as possible, so everyone feels confident completing this important step.

And as part of our commitment to building and maintaining intuitive tools for your supporters— we’re also working on an update to the Account Page of the will tool. This will provide your supporters with personalized next steps and helpful resources to keep their estate plans up to date.

Donors will be able to set up monthly contributions from their donor-advised fund directly through DAFpay, making sustained giving simple and seamless.

Organizations will be able to manage crypto and other smart gifts in one consolidated dashboard for simpler oversight and reporting.

Tuesday, September 23 at 12 PM ET

Join Patrick Schmitt, co-CEO of FreeWill, for a special “Ask the Experts” webinar on how your nonprofit can raise more this end-of-year with tax-advantaged gifts.

→ Register here.

With Make-A-Will Month in the rear view mirror, we're already looking ahead to DAF Day, a national day of giving designed to inspire generosity through Donor-Advised Funds (DAFs). DAF Day takes place this year on October 9, 2025 and aligns perfectly with our Smart Giving Suite End-of-Year campaign, which focuses on raising tax-advantaged non-cash gifts.

We’ve created a DAF Day Toolkit to make it easy to participate, with templates and resources you can put into action right away!

When rising food costs and federal funding cuts put pressure on budgets, Connecticut Foodshare turned to planned giving to build stability for the future. With support from FreeWill’s Planned and Smart Giving Suites, the team raised $1.4M in legacy gifts, many from small-dollar donors who had built trust with the organization over years of engagement. “The resources and guidance and support that we get from FreeWill allows us to tap into planned giving in a way we hadn’t previously,” said Kathryn Mastandrea, Senior Director of Strategic Giving.

→ Read the full story here.

Want to spotlight your mission and expand awareness of your organization's impact? Get featured in a FreeWill case study and inspire others while reaching new potential supporters. Reach out to productmarketing@freewill.com for more information.

If you're interested in learning more about adding additional functionality to your partnership, book time with your Account Manager here!

We’re exploring ways to better support you with complex non-cash gifts like private stock or real estate, high-value opportunities that can also be tough to manage.

To guide what we build next, we’d love your quick input. The survey is just 5 short questions and will take less than a few minutes:

👉 Take the Survey here

Your feedback will directly shape our next steps—helping ensure any new solution saves your team time while giving donors more ways to give. Thanks so much for sharing your perspective!

We Want to Hear From You! On September 8th, you received an email from your Strategist with the subject line “Your FreeWill experience.” It includes a quick 1–2 minute survey to share your thoughts on working with FreeWill.

Your feedback matters! It directly shapes the tools and support we offer. For example, recent updates like our Anonymous Donor Stewardship feature and the ability to add Estate Plan Only Users to the Partner Portal came straight from partner suggestions. Haven’t filled it out yet? Check your inbox! We’d love your input!

Thanks for staying on the product pulse!

Samia, Sasha & Liebs
Product Marketing @ FreeWill