FreeWill's latest releases, new features, and partner stories

PRODUCT PULSE

VOL.1 ISSUE 3

Welcome to the quarterly Product Pulse!


Here’s your quarterly update from FreeWill’s Product team—packed with the latest releases, new features, and stories from our partners.

Recently Launched

For Smart Giving Suite Partners

REPORTED DAFS

FreeWill can now report donor-advised fund grants from numerous DAF custodians directly to Smart Giving Suite partners. Learn more about this exciting new beta feature in this brief video.

ESTIMATED TRANSFER DATES FOR STOCKS

Smart Giving Suite partners now get better visibility into stock gifts from donors who skip e-sign. These donors are now asked to identify an estimated transfer date, and if the gift has not been received by then, FreeWill sends a follow-up email to the donor (or their financial advisor, if applicable) to verify or update the gift details.

For Planned Giving Suite Partners

Spot Mirror Wills and Joint Trusts

It’s now easier to see which gifts come from married couples via Mirror Wills or Joint Revocable Living Trusts in your Legacy Gifts list. Quick tip: Mirror Wills result in a unique gift from each spouse, whereas Joint Trusts create a “shared” gift from the couple. Learn more about how to spot these types of gifts in Portal, and how this info should guide your stewardship strategy.

Partner Portal

Permissions in Partner Portal

Need to give a colleague access to William, Marketing Library, or the Learning Hub but not donor data? No problem—just un-check "Individual Donor Information" in the new Manage Users page. Here’s a helpful how-to guide.

Coming Soon

A FRESH LOOK FOR THE MARKETING LIBRARY

Soon, it’ll be even easier to find all the templates you need in the Marketing Library. Anyone with a Partner Portal login can access the Marketing Library—so make sure your marketing team is ready to dive in (Pro tip: you can add new users to Portal through the new manage users page.)

A BETTER DONOR EXPERIENCE FOR THE SMART GIVING SUITE

The Smart Giving Suite donor experience is getting an upgrade! Soon, donors will see a more modern and intuitive interface that makes it even easier to make smart gifts as well as more transparency into the donation process.

EVEN MORE ACTIONABLE INSIGHTS ON THE GIFT DETAILS PAGE

We’re revamping the Gift Details page to amplify your stewardship. Planned Giving Suite partners will soon access donor insights and stewardship tools—like one-click email writing through our AI tool, William—without leaving the gift details page. Smart Giving Suite partners can expect more detailed stock gift tracking and recommended next steps.

Partner Tested. Donor Approved!

Learn how two FreeWill partners are raising more non-cash gifts by incorporating our intuitive, donor-centric software into personal donor cultivation and solicitation.

CURE BLINDNESS PROJECT - SMART GIVING SUITE

By using the Smart Giving Suite and actively educating donors about non-cash giving in one-to-one conversations, Cure Blindness Project has raised over $700K in smart gifts. “We blend 'old-school fundraising' practices with this state-of-the-art platform for tax-smart giving, and it’s very worthwhile,” says Chief Development Officer, Ruth Bolan.
→ Read the full story here.

ELON UNIVERSITY - PLANNED GIVING SUITE

Targeting a younger alumni base for legacy giving, Elon University integrated the Planned Giving Suite into more fundraising conversations to emphasize the importance of estate planning and legacy giving, raising over $1.3M in planned gift commitments.
→ Read the full story here.

Refer new nonprofit leads to FreeWill and qualify for a $250 referral bonus!

We launched a Nonprofit Referral Program earlier this month. Know a nonprofit that could benefit from FreeWill software or services? Refer them, and if they become a new FreeWill partner, you’ll receive a $250 Amazon gift card – or if you prefer, we’ll make a donation to your organization in the same amount. To learn more about the program, visit: www.nonprofits.freewill.com/referral.

That’s what’s new from us—now we want to hear from you! Keep an eye out for our "Your FreeWill Experience" email next week and take a quick survey to share your thoughts. We build our products with you and your supporters at the center, so we read every response to help shape our future innovations.

Thanks for keeping up with the Product Pulse!

Sasha & Liebs
Product Marketing @ FreeWill

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Copyright © 2024 FreeWill Co., a Delaware Public Benefit Corporation. All rights reserved. FreeWill offers online self-help solutions for common estate planning needs and related educational content. Estate planning may implicate both state and federal laws, and estate planning needs will differ based on personal circumstance and applicable law. FreeWill is not a law firm and its services are not substitutes for an attorney’s advice. The information here is provided for educational purposes only and is not intended to provide, and should not be construed as providing legal or tax advice. This information is general in nature and is not intended to serve as the primary or sole basis for investment or tax-planning decisions. Use of FreeWill's services is subject to the Terms of Service & Privacy Notice.

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